'The big thing that I missed is I was on the Facebook board, s | Gooaye 股癌
"The big thing that I missed is I was on the Facebook board, so I bought in for a decade to the belief that systems relying on data were going to be able to do higher CPMs than anyone else," Hastings said, referring to a marketing metric used to calculate the cost per advertising impressions. "So Google and Facebook were going to mop up the world — and they have in non-TV advertising."
"What I failed to understand is that there is a lot of TV advertising that now couldn't find the viewers because the 18- to 49-[year old] segment had moved on and were not watching linear TV," he said.
"We didn't have to steal away the advertising revenue. It was pouring into connected TV. The inventory was there," he said.