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'The big thing that I missed is I was on the Facebook board, s | Gooaye 股癌

"The big thing that I missed is I was on the Facebook board, so I bought in for a decade to the belief that systems relying on data were going to be able to do higher CPMs than anyone else," Hastings said, referring to a marketing metric used to calculate the cost per advertising impressions. "So Google and Facebook were going to mop up the world — and they have in non-TV advertising."

"What I failed to understand is that there is a lot of TV advertising that now couldn't find the viewers because the 18- to 49-[year old] segment had moved on and were not watching linear TV," he said.

"We didn't have to steal away the advertising revenue. It was pouring into connected TV. The inventory was there," he said.

網飛老闆因為在臉書董事會裡,所以過度專注 FB 和谷歌席捲全球的廣告模式;外加忽略了 18-49 歲的人從有線電視跳槽出來,使有線電視廣告主必須換地方丟廣告。

所以其實不用去競爭電視廣告,人家自己會跑來找,也不用跟科技巨頭們競爭。

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聽起來是想太多外加本來太滋潤才拒絕廣告。

幾年前的訪問他除為了使用者體驗,不想搜集用戶資料、拒絕廣告方案外,一方面也是認為和巨頭競爭成本過高。

https://www.cnbc.com/amp/2022/11/30/netflix-ceo-reed-hastings-on-advertising-turnaround-focused-on-google-facebook.html