TIL: 麦克卢汉的媒体传播理论中最有名的一句是「媒介即信息」(The | 放浪形骸

TIL: 麦克卢汉的媒体传播理论中最有名的一句是「媒介即信息」(The medium is the message)，但他在六十年代出版的书却并非同名，而是《媒介即按摩》(The Medium Is The Massage)。据传这是当时编辑的一个typo，但麦克卢汉本人看到书的标题后却非常喜欢。他后来解释说「媒介并非中立，而是对大众产生各式影响。媒介像按摩一样上下其手，控制大众，改变大众」。

> The title "The Medium Is the Massage" is a teaser—a way of getting attention. There's a wonderful sign hanging in a Toronto junkyard which reads, 'Help Beautify Junkyards. Throw Something Lovely Away Today.' This is a very effective way of getting people to notice a lot of things. And so the title is intended to draw attention to the fact that a medium is not something neutral—it does something to people. It takes hold of them. It rubs them off, it massages them and bumps them around, chiropractically, as it were, and the general roughing up that any new society gets from a medium, especially a new medium, is what is intended in that title".

现在有四种对书名的解读：message，mess age，massage 和 mass age。